Evidence summary (peer-reviewed study)

Theory of Normative Conduct

The Theory of Normative Conduct has generally focused in the public sphere looking at pro-environmental behaviours in social contexts and attributes the behaviours of individuals to the perceived social norms in that context (Cialdini et al., 1990). It is understood “that an individual will determine appropriate behaviour for themselves in a situation [by examining] the …

Theory of Normative Conduct Read More »

Social Exchange Theory

Social exchange theory is one of the most well-known theories in understanding behaviour of individuals in the workplace due to its foundations of exchange among parties involved. It has roots in anthropology, social psychology, and sociology. The core of this theory understands that relationships form when there are ‘rules of exchange’, many rules have been …

Social Exchange Theory Read More »

Self Determination Theory

Self-determination theory is a motivational theory that assume that three main innate psychological needs for competence, autonomy, and relatedness are the components that motivate individuals to act. Social contexts and individual differences that prevent these three needs are associated with poor motivation, performance and well-being. This theory goes into many aspects of human life and …

Self Determination Theory Read More »